Building Book DNA

News and analysis about the book publishing industry that you won't read anywhere else.

Trusted by 70K+ readers, we pick the best-written books from US and UK new releases and prize shortlists, and publish articles by world-class authors on prose style and AI writing. Plus the satire The Demon Inside David Lynch.

We're going around the world, one great read at a time. We host a podcast, a website, an Instagram, and this Substack.

Book reviews, discussions, lists, and more — delivered every Tuesday and Friday morning.

Where indie authors learn to publish smarter, stay ahead of trends, and build lasting success in self-publishing.